Did You Ever Wonder Why? DCH Logo Explained

January 24, 2024

A logo is a powerful symbol for any organization. With one glance the heart behind your business, and in this case our ministry, is explained and often without even using words. With our new merch line launched in December we spent a lot of time in reflection of our logo and what it means to us. The popular image for many of the DCH merch apparel items became known as the half logo (as shown below).

You may already have an understanding of the hand shape in the half logo. It is the ASL (and one of the only universal signs that is recognized globally) sign for “I Love You.” The pinky stand alone is the letter “I”, the forefinger and thumb together is the letter “L”, and the pinky and thumb together is the letter “Y”. “I” for I, “L” for Love, and “Y” for You. Put it all together and you get “I Love You”. Shake it and that adds emphasize. Do it with both hands for true sentiment or make the middle finger and forefinger into a “R” and you have “I Really Love You”.

The other part of the half logo is the world or the globe. Isaiah 45:12 says “It is I who made the earth and created mankind on it. My own hands stretched out the heavens; I marshaled their starry hosts.” God is the almighty creator. He created each aspect of our world and each aspect of humankind. He created sign language just as he created men and women to be social beings in need of connection, community and communication.

So we believe the DCH “half logo” is a simplistic way to tell the beautiful story of how God is holding deaf children living in poverty all around the world in the palm of his hand, showing that He cares for them. At the same time God is holding them in His palm, He is telling them that He loves them. There are approximately 25 million deaf children living in poverty, and each deaf child needs to know God cares for them and that God loves them just as they are. We like to say around here at DCH that this half logo is a depiction of  John 3:16 specifically for Deaf children in poverty.

“For God so loved ‘all the deaf children living in poverty around’ the world that he gave his one and only Son, that whoever believes in him shall not perish but have eternal life.”

God knows how to say “I Love You” in every language including all of the Signed Languages around the world (over 300)! For Deaf children being raised in impoverished circumstances they probably aren’t reading yet. They probably don’t know very much sign language, if any. They probably aren’t communicating effectively with family members.  They probably aren’t going to church. So how are they supposed to know that God loves them? Well now you can see the DCH logo through their eyes, and it matters. What we do matters. Thank you for being a part of the team. God Bless.